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Enabling Virtual Interaction and Collaboration Through Digital Manufacturing

The series of global lockdowns has compelled businesses and their employees to be more creative in how they communicate and collaborate to achieve productive outcomes.

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Enabling Virtual Interaction and Collaboration Through Digital Manufacturing

Following a year of turbulence, manufacturing leaders are now looking towards the next stage of the recovery process. The collective response to forced lockdowns, travel restrictions and supply bottlenecks has been encouraging, illustrating the high degree of resilience and agility that’s possible in modern manufacturing.

The reverberations of the crisis will likely continue for some time, meaning the industry needs to continue to be agile amid changing circumstances. However, with the world slowly reopening, leaders can look beyond the day-to-day challenges and think about how they can recalibrate their business models to survive and thrive in a new age of digital disruption.

This is also the time to think deeply about the systems and tools they need for supporting workers to embrace virtual interaction, collaboration and productivity in the emerging era.

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Embracing Digital Solutions

The aftermath of the initial COVID-19 lockdown accelerated the adoption of digital platforms, such as for employee communication and resourcing, even in companies that had previously resisted change. As these tools have become embedded in day-to-day processes, there’s now a growing appetite to explore other areas where digital solutions can add to productivity.

In looking to the next stage of digitalisation, there are some key areas where manufacturing leaders are seeking to broaden their potential to collaborate and innovate.

1. Creating a borderless company

Any manufacturing business relies heavily on its talent. From product designers and research experts through to machine operators and engineers, enabling a fluid exchange of dialogue offers a crucial edge in improving product quality and consistency. Conventionally, manufacturing companies have been limited by geography; a maintenance engineer, for example, can’t repair machinery in two places at once. Nor have two technicians at different plants been able to easily share and compare blueprints and diagrams to align approaches.

Realising the potential of digital manufacturing depends on being able to connect workers across locations regardless of physical limitations. Product ideas, process knowledge and direction are just some of the tasks that can now be shared across facilities, countries and even remote locations. Furthermore, they can enable easier interactions between companies, meaning manufacturers can collaborate with OEM partners and customers to arrive at better outcomes. This approach helps reinforce the value of the OEM’s role, and in turn is enabling them to transform their business models. For example, in place of traditional Capex-heavy product offerings, it’s now common for OEMs to take higher calculated risks with service contracts, such as “operating hours”, which enable an ongoing, two-way interaction to ensure that equipment is offering peak performance.

We’ve seen greater interest over this past year among our own customers in tools that help to converge the business value of the physical and virtual worlds. Such capabilities include augmented reality through smartphones and smart glasses, which can be used to simulate the benefits of in-person interaction for tasks such as maintenance and training. We’re also seeing greater use of analytical capabilities, which can be embedded on the shop floor to create a connected factory environment that enables greater predictability of operations. By being able to forecast future resource requirements and identify potential risks well in advance, these technologies serve to minimise downtime, increase throughput and improve the quality and flexibility of production.

2. Turning knowledge into an asset

As we enter an increasingly digitalised age, there are still crucial areas that cannot be replicated by machines or AI. Specialised knowledge on manufacturing processes is still highly valuable and much sought-after in the industry. In many cases, the experts have developed this knowledge through years of practical application, making it difficult to imitate.

It is hard for manufacturers to quantify the cost of losing skilled employees, whether they move to a new employer, retire, or even just switch roles in the company. In any case, it’s important that these skills and expertise are not lost. This is where knowledge-building can become a collaborative endeavour.

In such instances we’ve seen manufacturers dedicate efforts to build a bank of knowledge across the business that can be widely accessed and used regardless of locations or restrictions. We’ve been working with customers to install solutions that help them in building a library of knowledge, such as recording an assembly sequence or repairing a broken part, then in making the instructional videos accessible to everyone.

As remote working and distancing remain common post-lockdown, it’s vital that workers don’t lose the benefit of what they would have learned from working closely with colleagues.

3. Making the product lifecycle virtual and collaborative

In discrete manufacturing, every stage of development presents an opportunity for iterations and improvement. Take, for example, car production. From initial mechanical and electrical designs, through to working with OEMs to add digital functionality, even small improvements to process outputs can have a massive impact on the final product.

By taking these phases from the physical to the virtual realm, we can unlock huge opportunities for greater efficiency and lower costs. These include enabling virtual POCs and commissioning for early validation of new ideas and concepts. We’re also seeing increasing use of Digital Twins in PLM processes to allow multiple stakeholders to input to product development and collectively iterate on new ideas. Adopting these technologies enables greater visibility over the end-to-end process, enabling engineers to validate the actual performance of different stages of product development. This helps to identify specific areas where production isn’t meeting quality requirements and then take corrective steps to help optimise the products and implement feedback loops for ongoing improvement.

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Getting Started

These opportunities are not new. The technologies existed and were proven effective even pre-COVID-19. What’s changed is our perceptions on the risks and opportunities that exist in modern manufacturing. On one hand, we have limited ability to forecast the future and so it’s vital that we have the resilience built into manufacturing processes to ensure continuity. On the other, the mass transition to digital has opened the gates to innovation and disruption, meaning today’s manufacturers need to think ahead to stay on top of their sector.

To achieve these dual aims, it’s important to get started with what’s likely for many companies to be a multi-year journey towards digital manufacturing. We’ve seen companies get trapped in proof-of-concept purgatory, seeking out the perfect solution. Typically, the right solution is the one that can be rolled out and adopted at scale, getting employees comfortable with the transition and skilled-up in necessary capabilities. We find that complexity tends to be the enemy of execution, bringing a need to avoid over-complicating or trying to cover too many bases at once. It’s important, therefore, to identify the most pressing problems and use cases and test solutions to validate the proposition to get them into the field.

Tapping into an Expert Network

The broad set of competencies required to manage the transition to digital manufacturing are hard to find in one place. This is why Rockwell Automation and PTC partner to offer an ecosystem of expert knowledge and capabilities that customers can tap into. PTC provides the digital product definition, while Rockwell Automation is present at the place where the digital becomes the physical. By ‘meeting on the shop floor’, we are able to offer domain expertise and digital solutions to support our joint customers to manage the digitalisation process and be proactive in adapting to change.

You can find out more on how digitalisation is empowering businesses in the post-pandemic world through the Management Perspectives programme. There, you’ll find a wealth of resources for executive industrial decision-makers, providing the information you need to thrive in the evolving digital landscape.

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Published June 30, 2021

Topics: Digital Engineering The Connected Enterprise Management Perspectives

Filip Stål
Sales Vice President and General Manager, PTC Nordics
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